EVALUATING YOUR FOUNDATION PROJECTS
For the Evaluation you need to write an entry on your blog, under the heading “Evaluation” which answers the following key points:
• In what ways does your media product use, develop or challenge forms and conventions of real media products?
For our AS Media project we were asked to create a short five minuet news production. My news production was on the stations BackChatFM, which has an audience of young, sporty, 16-35 years male predominated. The production I felt, follows fairly standard radio industry methods. For example, outlining the main headlines at the star of the bulletin and then given in depth later. Also I have incorporated different element of real media production such as the interviews with passengers, officials and unfortunate ice cream van drivers. Also BackChatFM to me, is an in the moment current issues station. For example the story of Ryaniars downturn due to financial problems this is a topical theme at the moment. Also celebrity stories of Beckham as well as keeping to the stations theme sport.
• How does your media product represent particular social groups?
Well throughout the news broadcast different social groups are represented in different way. Firstly the news reader, represents the interests of the public, for example when interviewing the Irish Ryanair PR Official. The news reader was trying to get as much information out of him as he could and some questions had tones of anger and major inconvenience on behalf of the general public and the stranded customers. Another social group that was represented was the Irish Ryanair PR official whom had responsibilities to gloss over his companies mistake and to try and reassure the general public. The PR Official Brendan Fitzpatrick also had tones of trying to keep the interview light hearted to gloss over the problem. Furthermore, in the same news story the disgruntled and angry stranded customers in Berlin represented the ordinary man on the street and how these big companies didn’t care about anything only the money. Within this interview with the customers this represents football fans too. The final social groups that were involved in the news project was the unlucky Polish ice-cream-van-man. Here was represented he working class and shock of what had just happened. Furthermore, throughout the whole news broadcast accents were represented such as the Irish spokesman, the Polish ice-cream-van-man. Also the different English and regional accents are shown at the airport. These accents represent class and also the different audiences that listen to the station.
• What kind of media institution might distribute your media product and why?
The purposes of news reports are to inform, involve, and to a certain extend entertain the uniformed general public. There are many different media organizations that need, want and use news broadcasts. the media institution that would distribute my work would be some companies like BBC or RTE. Also now with the new and ever expanding world wide web, news can be broadcasted online, live or on playback.
• Who would be the audience for your media product?
As discussed before my target audience would be 16-35 sporty, light hearted males. However, news being news, it has no specific target market because news is to inform. Understandably some stories will interest certain audiences more but overall news is there to inform the uninformed.
• How did you attract/address your audience?
The way in which I addressed the audience was to involve and get the point across to the audience. As well as the informal style that is given across in the broadcast and the fast tempo of the news suggesting up-to-date, urgent, and this is also shown in the way of the station ID and jingle. For example, within the jingle the announcer, says the station name BackChatNewsFM, and with the effects that I have added to that it re-enforced the name because it sound like someone chatting back due to the echo effect. Also the tempo of the jingle also adds to the pace of the news items. Furthermore, I chose to make my station have an interactive element to it such as the texting element which also gives across the suggestion of up-to-date and urgent news and also getting the audience involved and letting the audience give their ‘back chat’.
• What have you learnt about technologies from the process of constructing this product?
The technology side of creating this new project has been very enlightening I have learnt a new and wide ranging skills and tools. For example I have used Garageband to create the actually audio project. This tool lets you create and layer different track and effects to give a professional element. Also I went in to a recording studio to put the package all together as live, for example I burnt all my voxpops and interview clips on CD and played and read my script as live. In the studio we used microphones and different faders to build up the piece. The useful thing about Garageband is that it is a non-destructive editing package, this means it lets you edit whilst not losing what you’ve already created. I also used a small portable voice recorder which you could save as either mp3 or wav files. Before doing this project I had never used any such like equipment, but now I feel able to use these items.
• Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Compared to my preliminary project I have think have progressed quite well on the technical and editing side of the packaging process. Furthermore, there are so many different ways in which to create a news broadcast and there’s also many different ways of delivering the news broadcast, such as style, tone, audience market.
Thursday, 7 May 2009
Tuesday, 17 March 2009
Back Chat FM News Script
News Broadcast – On Back Chat FM!
Station – Back Chat FM
Time – 12 midday
Audience – Young 18 - 30
Stories – The crown jewels being nicked, David Beckham involved a car crash. College students going on strike due to no working toilets. Trouble in Belfast. The PM stepping down out of office. Ryanair airline going bust and customers stranded in different countries, annoyed. Credit crunch falling value of the pound, oil prices, England stranded in Germany. England and Germany fans fighting after the game violence after the game. England win 3-2
‘Your listing to Back Chat FM News, today’s headlines… Ryanair hit rock-bottom, as hundreds of customers stranded all around Europe, Beckham really did Bend it like Beckham, as he escapes unharmed after a car collision. Now back to our main story Ryanair. Europe’s original low budget airline has today gone into administration. Ryanair was the leading low fare airline in Europe. Employing over six thousand staff, of twenty-six nationalities. With over 950 stranded customers across Europe, the airline will have to find alternative routes for the customers. We go live now to Berlin, where Jimmy Murphy, is with a few of the stunned customers, Jimmy? Well Leo you join me now with three irate Raynair customers, Ben, Shamus and Vincent. So lads what’s your take on this?’ ‘ Well to be honest with you I’m gob smacked I just don’t know what to say or do… how are we meant to get home now!!’ ‘I’ve got a wife and kids to get back to how are they going to cope with out the man about the house.’ ‘ And how could it happen so quick,?...if they knew this was going to happen why’d they let us fly?’ ‘No wonder it’s so cheap to fly with ryanair you never know if they’ll be around the next day’ ‘Well lads we’re going to have to leave it there, but the best of luck to you’. ‘Thanks Jimmy’ ‘ Early I managed to have a word with Ryanair’s PR officer Brendon Fitzpatrick.’ ‘ I started by asking him how long had Ryanair known about the problems and what problems there were that had caused one of Europe’s largest low fare airline to go under?’ ‘ Well Leo, to be honest we’d known about it for a few weeks now but we thought we’d be able to sort ourselves out., but you know yourself now with all credit crunch going on it means less people are willing to travel and the outrages oil prices.’ ‘ That as it maybe but why didn’t warn you customers about the problems?’ ‘Well as I said before Leo, we honestly believed that we’d be able to pull ourselves out of this mess,’ ‘Well Brendon do you know how Ryanair are going to get the customers to their destination?’ ‘ At the moment we’re trying to book all our passengers on to other airlines but no matter what we’ll sort our customers out, we really regret this problem’ ‘ And finally if people have just booked a flight with ryanair are they able to get their money back or even some kind of compensation?’ ‘We’re looking into that but we’ll have to take individuals cases into account’ ‘ Well you’ve heard what Ryanair’s PR Officer Brendon Fitzpatrick had to say now we want your back chat text us on 82028 starting your message with the word NEWS.’
‘In other news, Last night on the outskirts of Milan, England and AC Milan superstar David Beckham walked away from a small car accident unscathed, but causing a small media frenzy. Beckham was hit in side by an ice-cream van late lastnight. Beckham a new arrival to the San Siro joined AC Milan on loan from MLS outfit LA Galaxy in January’ ‘On David Beckham’s official website he posted a statement saying ‘It was just one of those things, a moment of a lack of concentration, but I’m fine… No harm done, I think the car came of worse then me.’ ‘We also managed to grab a quick word with the ice cream van driver, Giovanni, 63,’ ‘Well I am very surprised I’ve never had an accident before ever!... And I was even more surprised when I saw Mr Beckham stepping out of the car, thankfully he was not hurt but my van has a very big dent’
‘
original low fares airline and is still Europe's largest low fares carrier. In the current year Ryanair will carry 58m passengers on 800+ low fare routes across 26 European countries. We have 31 European bases and by the end of March 2009 Ryanair will operate a fleet of 195 new Boeing 737-800NG aircraft with firm orders for a further 84 new aircraft (all net of planned disposals), which will be delivered over the next 4 years. Ryanair currently employs a team of 5,961 people, comprising over 25 different nationalities.
Station – Back Chat FM
Time – 12 midday
Audience – Young 18 - 30
Stories – The crown jewels being nicked, David Beckham involved a car crash. College students going on strike due to no working toilets. Trouble in Belfast. The PM stepping down out of office. Ryanair airline going bust and customers stranded in different countries, annoyed. Credit crunch falling value of the pound, oil prices, England stranded in Germany. England and Germany fans fighting after the game violence after the game. England win 3-2
‘Your listing to Back Chat FM News, today’s headlines… Ryanair hit rock-bottom, as hundreds of customers stranded all around Europe, Beckham really did Bend it like Beckham, as he escapes unharmed after a car collision. Now back to our main story Ryanair. Europe’s original low budget airline has today gone into administration. Ryanair was the leading low fare airline in Europe. Employing over six thousand staff, of twenty-six nationalities. With over 950 stranded customers across Europe, the airline will have to find alternative routes for the customers. We go live now to Berlin, where Jimmy Murphy, is with a few of the stunned customers, Jimmy? Well Leo you join me now with three irate Raynair customers, Ben, Shamus and Vincent. So lads what’s your take on this?’ ‘ Well to be honest with you I’m gob smacked I just don’t know what to say or do… how are we meant to get home now!!’ ‘I’ve got a wife and kids to get back to how are they going to cope with out the man about the house.’ ‘ And how could it happen so quick,?...if they knew this was going to happen why’d they let us fly?’ ‘No wonder it’s so cheap to fly with ryanair you never know if they’ll be around the next day’ ‘Well lads we’re going to have to leave it there, but the best of luck to you’. ‘Thanks Jimmy’ ‘ Early I managed to have a word with Ryanair’s PR officer Brendon Fitzpatrick.’ ‘ I started by asking him how long had Ryanair known about the problems and what problems there were that had caused one of Europe’s largest low fare airline to go under?’ ‘ Well Leo, to be honest we’d known about it for a few weeks now but we thought we’d be able to sort ourselves out., but you know yourself now with all credit crunch going on it means less people are willing to travel and the outrages oil prices.’ ‘ That as it maybe but why didn’t warn you customers about the problems?’ ‘Well as I said before Leo, we honestly believed that we’d be able to pull ourselves out of this mess,’ ‘Well Brendon do you know how Ryanair are going to get the customers to their destination?’ ‘ At the moment we’re trying to book all our passengers on to other airlines but no matter what we’ll sort our customers out, we really regret this problem’ ‘ And finally if people have just booked a flight with ryanair are they able to get their money back or even some kind of compensation?’ ‘We’re looking into that but we’ll have to take individuals cases into account’ ‘ Well you’ve heard what Ryanair’s PR Officer Brendon Fitzpatrick had to say now we want your back chat text us on 82028 starting your message with the word NEWS.’
‘In other news, Last night on the outskirts of Milan, England and AC Milan superstar David Beckham walked away from a small car accident unscathed, but causing a small media frenzy. Beckham was hit in side by an ice-cream van late lastnight. Beckham a new arrival to the San Siro joined AC Milan on loan from MLS outfit LA Galaxy in January’ ‘On David Beckham’s official website he posted a statement saying ‘It was just one of those things, a moment of a lack of concentration, but I’m fine… No harm done, I think the car came of worse then me.’ ‘We also managed to grab a quick word with the ice cream van driver, Giovanni, 63,’ ‘Well I am very surprised I’ve never had an accident before ever!... And I was even more surprised when I saw Mr Beckham stepping out of the car, thankfully he was not hurt but my van has a very big dent’
‘
original low fares airline and is still Europe's largest low fares carrier. In the current year Ryanair will carry 58m passengers on 800+ low fare routes across 26 European countries. We have 31 European bases and by the end of March 2009 Ryanair will operate a fleet of 195 new Boeing 737-800NG aircraft with firm orders for a further 84 new aircraft (all net of planned disposals), which will be delivered over the next 4 years. Ryanair currently employs a team of 5,961 people, comprising over 25 different nationalities.
Tuesday, 13 January 2009
Friday, 9 January 2009
Digital Radio
Digital Radio
With reference to specific stations, how has digital radio changed the audience experience for listeners to both public service and commercial radio in the UK?
Digital radio is a new and exciting way of listing to the radio. There is a wide number of digital radio stations of which the BBC have a wide range of this.
Digital radio
The first major way that Digital Radio has improved things for the audience is through the fact that there are many more stations on DAB then there are on FM hose could be stations that were once simply local stations on FM such as Absolute Radio (formerly known as Virgin) or new stations that are only on digital radio, such as the Hits radio. This gives digital radio listeners a grater degree of choice over what to listen to. Analogue radio, by compassion, does not have nearly as many stations. The first major way that digital radio changes the experience for listeners is that it allows people from all over the country to listen to the same stations. This means that listeners can still listen to their favourite radio stations all around the country, and in some cases, are able to keep up with events happening in their local area because of this. An example of this is Absolute radio, which broadcasts the same feed all over the country, even though it is a London station. Another way that digital radio has enhanced the listening experience is by putting stations on digital radio that would most likely not be on FM Radio. An example of this is BBC Radio 1 Extra. This is a station that caters to the more urban musical tastes. On top of this, it plays a large mount of songs that would not be played on most regular stations. These sorts of stations bring more people into radio because they cater for a wider array of musical tastes.Another way that digital radio enhances the listening experience is through the screen that is on most digital radios. This enables the broadcaster in question to display small amounts of information. Examples of the sort of things that are usually displayed are thing such as the name of the artist and song that is being currently played, or the latest sports results. Alternatively, in a station that is entirely based on speech radio, the name of the show could be played on this screen, so that listeners know exactly what the station is talking about. . This makes it easier for a listener who has just started listening to the station to pick up what is going on and begin enjoying the station quicker than they would if they had began listening on FM.I will now look at the way that stations are selected on digital radio. This is due to the fact that this is another major advantage of using the service because there are no more frequencies to remember. This makes radio stations more accessible to everyone, due to the fact that people are more likely to remember the name of the station on digital rather than a frequency number on analogue. Another reason why selecting digital radio stations is easier than on analogue is due to the fact that presets can be saved on digital radio. This means that stations can be set to start playing when certain buttons are pressed on the font of the reciever. Accessibility is an area that is greatly improved because of this, due to the fact that if you have difficulty selecting the stations that you want to listen to, then you can set these stations as preset so you don’t have to go through all the hassle of finding them.The final major improvement for listeners on digital radio is the fact that sound quality is greatly improved on digital radio. This is because the signals from digital radio are not affected by electrical anomalies in the atmosphere, meaning the signal will be clearer. The main difference this makes for the user is that there will be no “hum” noise in the background as there can be on AM, and the signal will not “crackle” as it does on FM. This greatly enhances the listener’s experience.
With reference to specific stations, how has digital radio changed the audience experience for listeners to both public service and commercial radio in the UK?
Digital radio is a new and exciting way of listing to the radio. There is a wide number of digital radio stations of which the BBC have a wide range of this.
Digital radio
The first major way that Digital Radio has improved things for the audience is through the fact that there are many more stations on DAB then there are on FM hose could be stations that were once simply local stations on FM such as Absolute Radio (formerly known as Virgin) or new stations that are only on digital radio, such as the Hits radio. This gives digital radio listeners a grater degree of choice over what to listen to. Analogue radio, by compassion, does not have nearly as many stations. The first major way that digital radio changes the experience for listeners is that it allows people from all over the country to listen to the same stations. This means that listeners can still listen to their favourite radio stations all around the country, and in some cases, are able to keep up with events happening in their local area because of this. An example of this is Absolute radio, which broadcasts the same feed all over the country, even though it is a London station. Another way that digital radio has enhanced the listening experience is by putting stations on digital radio that would most likely not be on FM Radio. An example of this is BBC Radio 1 Extra. This is a station that caters to the more urban musical tastes. On top of this, it plays a large mount of songs that would not be played on most regular stations. These sorts of stations bring more people into radio because they cater for a wider array of musical tastes.Another way that digital radio enhances the listening experience is through the screen that is on most digital radios. This enables the broadcaster in question to display small amounts of information. Examples of the sort of things that are usually displayed are thing such as the name of the artist and song that is being currently played, or the latest sports results. Alternatively, in a station that is entirely based on speech radio, the name of the show could be played on this screen, so that listeners know exactly what the station is talking about. . This makes it easier for a listener who has just started listening to the station to pick up what is going on and begin enjoying the station quicker than they would if they had began listening on FM.I will now look at the way that stations are selected on digital radio. This is due to the fact that this is another major advantage of using the service because there are no more frequencies to remember. This makes radio stations more accessible to everyone, due to the fact that people are more likely to remember the name of the station on digital rather than a frequency number on analogue. Another reason why selecting digital radio stations is easier than on analogue is due to the fact that presets can be saved on digital radio. This means that stations can be set to start playing when certain buttons are pressed on the font of the reciever. Accessibility is an area that is greatly improved because of this, due to the fact that if you have difficulty selecting the stations that you want to listen to, then you can set these stations as preset so you don’t have to go through all the hassle of finding them.The final major improvement for listeners on digital radio is the fact that sound quality is greatly improved on digital radio. This is because the signals from digital radio are not affected by electrical anomalies in the atmosphere, meaning the signal will be clearer. The main difference this makes for the user is that there will be no “hum” noise in the background as there can be on AM, and the signal will not “crackle” as it does on FM. This greatly enhances the listener’s experience.
Wednesday, 3 December 2008
The Broadcaster!
The radio play I have decided to analyse ‘The Broadcaster’.As part of my analyses I have to look at what effects and connotations the use of speech, sound effects, music and editing. The Broadcaster.Firstly the use of speech in this play is pretty simple to understand and follow. The storyline in my opinion is quite unusual, but it is a play so it is only imagination. It is also a very strange storyline. It’s about a radio presenter at the top of his game who works in a normal radio station. He becomes very isolated in the studio and because he striving to keep the ratings us but in the end he works himself to much and eventually become disillusioned. It’s quite a wacky story because it’s hard to understand but I think the story is trying to get across that no matter what you do not all things like working so hard is not worth much in the end because sometime nobody listens. The accents of the actors are American, the narrator as well. The narrator in the play explains what is happening quite well, I found it easy to understand what was going on but I think that the narrating needed more explanations towards the beginning as to what the story is about. Personally I didn’t like or enjoy this play because it’s such a random, wacky story.
For the music some of the music in this I thought was quite listenable but most of the songs were old but the play sounded like it was set in the early 60s. Although there isn’t a lot of music that is played throughout the play, but for the main part of the play is speech talking about the broadcaster and him talking to his employers. The music fitted the play well. For the sound effects that are used in the play in my opinion sets the scene. It is used to suggest movement, it suggests activity and it suggests that there is space. I don’t know a lot about editing but the editing is an important part of creating a play, if you have a time slot of say, 30 minutes, then it is good to delete or add scenes. For this play, it could have been much longer, maybe up to 50 – 60 minutes which isn’t any good if you want it to last for 30 minutes, which is what the running time for this play is. So it is good to edit the play and get rid of the material that you think wouldn't be any good.The Broadcaster, it was hard to tell whether there was any editing which is a good thing if you are the producer, you want a play to run smoothly without any problems. So I think that the use of editing has been used to its full effective.
For the music some of the music in this I thought was quite listenable but most of the songs were old but the play sounded like it was set in the early 60s. Although there isn’t a lot of music that is played throughout the play, but for the main part of the play is speech talking about the broadcaster and him talking to his employers. The music fitted the play well. For the sound effects that are used in the play in my opinion sets the scene. It is used to suggest movement, it suggests activity and it suggests that there is space. I don’t know a lot about editing but the editing is an important part of creating a play, if you have a time slot of say, 30 minutes, then it is good to delete or add scenes. For this play, it could have been much longer, maybe up to 50 – 60 minutes which isn’t any good if you want it to last for 30 minutes, which is what the running time for this play is. So it is good to edit the play and get rid of the material that you think wouldn't be any good.The Broadcaster, it was hard to tell whether there was any editing which is a good thing if you are the producer, you want a play to run smoothly without any problems. So I think that the use of editing has been used to its full effective.
Tuesday, 11 November 2008
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